Colour ranges

A bold and distinctive colour palette has been developed to clearly define the different types of product within the range. This helps the customer differentiate between products and select the one they require. It is set against black for maximum shelf stand out.

Icons

A series of icons have been created to further assist buyers. These indicate if the product is best suited for the required use. Whether it is for indoor or outdoor use; easy and quick to install, or water resistant; these icons are clearly visible on the front and back of the packaging.

The icon and colour code advantage

Category differentiation

Ease of product job application

Staff support in selling products

Iconic and visual support for customer product understanding

Building brand relationship with consumer for repeat business